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It will make you laugh, it will make you … cringe: Blackstone’s latest holiday video

What’s Blackstone Group missing? That’s the question Jon Gray, the company’s CEO, posed in an unusual holiday video released Thursday.

The answer: A mascot.

The hulking grey “Mr. Stone,” with his grey skin, wild eyes and office-appropriate suit and tie, takes a while for some staff to warm to at the outset of the more-than-six-minute video. But as it wears on, he’s got them dancing and jumping around office tables and holding signs with his name.

The holiday cheer is well spread, but as in any good production, there’s a mystery afoot.

“I don’t know who’s inside that costume but I love what Mr Stone is bringing to this firm,” Gray tells the camera from behind his desk. (The tongue-in-cheek video is shot in the style of “The Office.”)

“Whoever’s in there is perfect,” said Christine Anderson, head of global public affairs and marketing.

You’ll have to watch until the end for the big reveal. [Bloomberg] — Sylvia Varnham O’Regan

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